An exploration of how mature women buy clothing : empirical insights and a model
Year of publication: |
2011
|
---|---|
Authors: | Holmlund, Maria ; Hagman, Anne ; Polsa, Pia |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 1, p. 108-122
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Frauen | Women | Ältere Menschen | Elderly people |
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