An exploration of the influence of food labels on South African consumers purchasing behaviour
Year of publication: |
2011
|
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Authors: | Kempen, Elizabeth ; Bosman, Magdalena ; Bouwer, Carien ; Klein, Riana ; Van der Merwe, Daleen |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 35.2011, 1, p. 69-78
|
Subject: | Konsumentenverhalten | Consumer behaviour | Südafrika | South Africa | Japan | Warenkennzeichnung | Product labelling |
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