An exploratory examination of shared values in channel relationships
Year of publication: |
2012
|
---|---|
Authors: | Kashyap, Vishal ; Sivades, Eugene |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 5, p. 586-593
|
Subject: | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Wettbewerbsvorteil | Competitive advantage |
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