An exploratory examination of the relationship between channel support mechanisms and relational norms in an international context
Year of publication: |
1999
|
---|---|
Authors: | Paswan, Audhesh K. ; Young, Joyce A. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 14.1999, 5/6, p. 445-455
|
Publisher: |
MCB UP Ltd |
Subject: | Buyer‐seller relationships | Channel relationships | India | Relationship marketing |
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