An Exploratory Inquiry on the Antecedents of Prestige Judgments

This paper proposes an empirical exploration of this question how a customer evaluates prestige from a symbolic interactionist point of view.

Year of publication:	2001
Authors:	Czellar, Sandor
Publisher:	Université <Genève> / Section des Hautes Etudes Commerciales
Subject:	Prestige \| reputation \| Verbraucherverhalten \| Verbraucherforschung \| consumer research \| Symbolischer Interaktionismus

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Persistent link: https://www.econbiz.de/10005843539