An exploratory investigation of hospice marketing : how are palliative care providers marketing their services?
Year of publication: |
January-March 2017
|
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Authors: | Matthews, Michael ; Peters, Cara Okleshen ; Lawson, Stephanie |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 1, p. 48-61
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Subject: | Hospice | marketing | palliative care | services | strategic | Häusliche Pflege | Domestic care | Krankenhaus | Hospital | Gesundheitsversorgung | Health care |
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