An exploratory investigation of social media adoption by small businesses
Year of publication: |
June 2017
|
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Authors: | He, Wu ; Wang, Feng-Kwei ; Chen, Yong ; Zhao, Shenghua |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 18.2017, 2, p. 149-160
|
Subject: | Small business | Social media | Facebook | Technology adoption | Social Web | Social web | KMU | SME | Online-Marketing | Internet marketing | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
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