An exploratory look at supermarket shopping paths
Year of publication: |
2005
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Authors: | Larson, Jeffrey S. ; Bradlow, Eric T. ; Fader, Peter S. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 4, p. 395-414
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