An exploratory perspective of service brand associations
| Year of publication: |
2003
|
|---|---|
| Authors: | O'Cass, Aron ; Grace, Debra |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 17.2003, 4-5, p. 452-475
|