An exploratory perspective of service brand associations
Year of publication: |
2003
|
---|---|
Authors: | O'Cass, Aron ; Grace, Debra |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 17.2003, 5, p. 452-475
|
Saved in:
Saved in favorites
Similar items by person
-
Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron, (2008)
-
Exploring Childcare Services: Studying the Service Switching and Choice Issues
O'Cass, Aron, (2001)
-
Griffin, Deborah, (2014)
- More ...