An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom
Nada Ali
Year of publication: |
2012
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Authors: | Ali, Nada |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 17.2012/13, 3, p. 242-254
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Subject: | Beziehungsmarketing | Relationship marketing | Personalmanagement | Human Resource Management | KMU | SME | Versicherungsvermittlung | Insurance intermediation | Großbritannien | United Kingdom |
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