An exploratory study of Chinese own brand strategy in the grocery sector
Wei Song; David D. Schein
Year of publication: |
2012
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Authors: | Song, Wei ; Schein, David D. |
Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 2422762-6. - Vol. 3.2010/12, 2, p. 139-159
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Subject: | Lebensmitteleinzelhandel | Food retailing | Handelsmarke | Store brand | Wettbewerbsvorteil | Competitive advantage | Kostenmanagement | Cost management | Shanghai | China |
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