An exploratory study of CRM implementation in Taiwan's banking industry
Cho-Pu Lin; Yann-Haur Huang; Chien-Ting Chen; Hsing-Yun Chang
Year of publication: |
2010
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Authors: | Lin, Cho-Pu ; Huang, Yann-Haur ; Chen, Chien-Ting ; Chang, Hsing-Yun |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 22711314. - Vol. 4.2010, 1/2, p. 48-64
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