An exploratory study of factors influencing make-or-buy of sales activities : the perceptions of senior sales managers
Year of publication: |
2015
|
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Authors: | Rogers, Beth ; Rodrigo, Padmali |
Published in: |
Strategic outsourcing : an International journal. - Bingley [u.a.] : Emerald, ISSN 1753-8297, ZDB-ID 2473963-7. - Vol. 8.2015, 2/3, p. 229-261
|
Subject: | Qualitative | Insourcing | Outsourcing | Sales management | Supplier or partner selection | Sales | Modelling (of systems and processes) | Resourcing decisions | Sales managers | Verkauf | Selling | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | Lieferantenmanagement | Supplier relationship management | Make-or- Buy-Entscheidung | Make-or-buy decision |
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