An exploratory study of marketing, physical and people related performance criteria in hotels
Year of publication: |
2012
|
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Authors: | Ramanathan, Ramakrishnan |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 1, p. 44-61
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Subject: | Hotellerie | Hotel industry | Performance-Management | Performance management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Internet | Großbritannien | United Kingdom |
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