An exploratory study of relationship marketing and customer satisfaction in the Republic of Serbia
Year of publication: |
2010
|
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Authors: | ´Co´ckalo, Dragan ; Đorđevi´c, Dejan ; Bogeti´c, Srđan ; Sajfert, Zvonko |
Published in: |
South-Eastern Europe journal of economics : SEEJE ; the official journal of the Association of Economic Universities of South and Eastern Europe and the Black Sea Region. - Thessaloniki : Univ. of Macedonia Press, ISSN 1109-8597, ZDB-ID 2141728-3. - Vol. 8.2010, 2, p. 241-265
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Serbien | Serbia |
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