An exploratory study of sales-marketing integrative devices
| Year of publication: |
2009
|
|---|---|
| Authors: | Dewsnap, Belinda ; Jobber, David |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 7-8, p. 985-1007
|