An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors
Nor Khomar Ishak; Dilip Mutum; Ezlika Ghazali; Cheong Khai Fan
Year of publication: |
2006
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Authors: | Ishak, Nor Khomar ; Mutum, Dilip ; Ghazali, Ezlika ; Fan, Cheong Khai |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018X. - Vol. 3.2006/08, 1/2, p. 41-56
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