An exploratory study of the relation between concrete and abstract product attributes
Year of publication: |
2004
|
---|---|
Authors: | Snelders, Dirk ; Schoormans, Jan P. L. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 25.2004, 6, p. 803-820
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Theorie | Theory |
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