An exploratory study of young Chinese customers' online shopping behaviours and service quality perceptions
Year of publication: |
2009
|
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Authors: | Mummalaneni, Venkatapparao ; Meng, Juan |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 2, p. 157-169
|
Subject: | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | China |
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