An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Year of publication: |
2023
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Authors: | Son, Sang-Chul ; Bae, Joonheui ; Kim, Kyung Hoon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 1, p. 154-166
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Subject: | customer experience | digitalized omni-channel | exploratory study | luxury brand | Perceived agility | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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