An extended Bass Model on consumer quantity of B2C commerce platforms
Year of publication: |
2020
|
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Authors: | Li, Xiaoyu ; Yuan, Jiahong ; Shi, Yan ; Wang, Tianteng ; Hu, Xiangpei ; Chan, Felix Tung Sun ; Ruan, Junhu |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 3, p. 609-628
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Subject: | B2C commerce | Bass model | Dynamic analysis | Technology diffusion | Innovationsdiffusion | Innovation diffusion | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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