An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics
Year of publication: |
2006
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Authors: | Celuch, Kevin G. ; Bantham, John H. ; Kasouf, Chickery J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 5, p. 573-581
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