An Extreme-Value Model of Concept Testing
Year of publication: |
2001
|
---|---|
Authors: | Dahan, Ely ; Mendelson, Haim |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 47.2001, 1, p. 102-116
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Concept Testing | Prototyping | Extreme-Value Theory | New Product Development | Parallel Testing | Concept Selection | R...D Spending |
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