An extrinsic and intrinsic motivation-based model for measuring consumer shopping oriented web site success
Year of publication: |
2009
|
---|---|
Authors: | Garrity, Edward ; O'Donnell, Joseph B. ; Kim, Yong Jin ; Sanders, G. L. |
Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 241-261
|
Subject: | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | USA | United States |
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