An impact of adoption of the Internet of things (IoT) on Customer relationship management (CRM) in the banking sector of India
Parul Bajaj, Imran Anwar, and Imran Saleem
| Year of publication: |
2022
|
|---|---|
| Authors: | Bajaj, Parul ; Anwar, Imran ; Saleem, Imran |
| Published in: |
Integrating new technologies in international business : opportunities and challenges. - Palm Bay, FL : Apple Academic Press, ISBN 978-1-77188-957-5. - 2022, p. 13-30
|
| Subject: | Bank | Beziehungsmarketing | Relationship marketing | Internet der Dinge | Internet of things | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003130352-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014382872