An implicit product theory approach to consumers' inferential judgements about products
Year of publication: |
1986
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Authors: | Pinson, Christian |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 3.1986, 1, p. 19-38
|
Subject: | Produktgestaltung | Product design | Produktqualität | Product quality |
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