An inclusive survey on machine learning for CRM: a paradigm shift
Year of publication: |
2020
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Authors: | Narendra Singh ; Singh, Pushpa ; Gupta, Mukul |
Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 47.2020, 4, p. 447-457
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Subject: | CRM | Machine learning | Churning | Decision tree | SVM | Deep learning |
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