An Indian customer surrounding 7P's of service marketing
Gyaneshwar Singh Kushwaha; Shiv Ratan Agrawal
| Year of publication: |
2015
|
|---|---|
| Authors: | Kushwaha, G. S. ; Agrawal, Shiv Ratan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 85-95
|
| Subject: | Services marketing mix | Banking | Indian customer | Dienstleistungsmarketing | Services marketing | Indien | India | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468494