An Industry Analysis of FMCG Sector in India & Role of MSME

In this article the researcher endeavors to study the current state of Fast Moving consumer goods (FMCG) segment in India. In the process the study starts from background of sector to the current scenario, which comprise of market size, its distribution, investment, government initiatives. Further it talks about future of FMGC & what experts feel about effect of e-commerce on traditional FMGC sector

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Year of publication:	2016
Authors:	Shukla, Ajay
Other Persons:	Nerlekar, Shriram (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Indien \| India \| KMU \| SME

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Extent:	1 Online-Ressource (8 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: SSR Institute of Management & Research, Silvassa, ISBN 978-81-927130-2-1 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 5, 2016 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012993361