An information processing theory of consumer choice
James R. Bettman
| Year of publication: |
1979
|
|---|---|
| Authors: | Bettman, James R. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Informationstheorie | Verbraucher | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Informatik | Verbraucherverhalten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 402 S graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 355 - 382 |
| ISBN: | 0-201-00834-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000048464