An innovation resistance theory perspective on purchase of eco-friendly cosmetics
Year of publication: |
2021
|
---|---|
Authors: | Sadiq, Mohd ; Adil, Mohd ; Paul, Justin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-12
|
Subject: | Consumer resistance | Eco-friendly cosmetic | Innovation resistance theory | Purchase intention | Konsumentenverhalten | Consumer behaviour | Kosmetik | Cosmetics | Innovation |
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