AN INSIGHT INTO M-TOURISM

After e-tourism, m-tourism offers new ways to discover, book and visit. The mobile is the connection between the physical and digital experience. The smartphone allows tourism actors to defend their current position or to increase their market share. Generation Y is connected, impatient and communitarian. To meet their needs, m-tourism offers the possibility to react as quickly as the mobile users. All tourism professionals have realized the challenge of m-tourism. It allows them to give the right information, at the right moment, in order to improve the customer relationship management and gain customer loyalty. The aim of this research is to see how the mobile can be used as a communication and distribution channel.