An insight into pay-what-you-want pricing
Year of publication: |
2015
|
---|---|
Authors: | Roy, Rajat |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 33.2015, 5, p. 733-748
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Price consciousness | Pricing | Involvement | WTP | Pricing strategy | PWYW | IRP |
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