An integrated approach to the purchase decision making process of food-delivery apps : focusing on the TAM and AIDA models
HakJun Song, Wenjia Jasmine Ruan, Yu Jung Jennifer Jeon
| Year of publication: |
2021
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|---|---|
| Authors: | Song, Hak-jun ; Ruan, Wenjia Jasmine ; Jeon, Yu Jung Jennifer |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 95.2021, p. 1-8
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| Subject: | Attention-interest-desire-action model | Food delivery, apps | Technology acceptance model | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.102943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012547923