An integrated framework to serve the bottom of pyramid
Madhurima Deb
| Year of publication: |
2013
|
|---|---|
| Authors: | Deb, Madhurima |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 11.2013, 2, p. 171-186
|
| Subject: | BOP | mutual value | constraints | marketing framework | enterprises | India | Indien |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225901