An integrated management concept of innovation communication and its contribution to a company's value
von Nicole Pfeffermann
| Year of publication: |
2010
|
|---|---|
| Authors: | Pfeffermann, Nicole |
| Subject: | Innovationsmanagement | Innovation management | Kommunikation | Communication | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenswert | Firm value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 161 Bl., Bl. XI - LXXI graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Bremen, Univ., Diss., 2010 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010390