An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Vahideh Arghashi, Zehra Bozbay, and Azhdar Karami
| Year of publication: |
2021
|
|---|---|
| Authors: | Arghashi, Vahideh ; Bozbay, Zehra ; Karami, Azhdar |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 4, p. 319-348
|
| Subject: | brand attitude | Brand identification | brand image | satisfaction | social media brand love (SMBL) | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Emotion | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2021.1933870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695107