An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
SoJung Lee, EunHa (Lena) Jeong
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Sojung ; Jeong, EunHa |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 48.2023, p. 1-14
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| Subject: | Advertisement | Celebrity endorsement | Destination image | Meaning transfer model | Self-expansion theory | Social connectedness theory | Celebrity-Werbung | Werbewirkung | Advertising effects | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2023.101150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461356