An Integrative Framework for Evolving A Socially Responsible Marketing Strategy
Year of publication: |
2005-06-13
|
---|---|
Authors: | El-Ansary, Adel ; Cerne, Annette |
Institutions: | Institutet för Ekonomisk Forskning, Ekonomihögskolan |
Subject: | Corporate Social Responsibility (CSR) | CSR Integration | Corporate Strategy | Marketing Strategy | CSR-Oriented Image/Identity/Branding | Corporate Branding |
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