An integrative framework of pre-emption strategies
Year of publication: |
2007
|
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Authors: | Lee, Khai Sheang ; Ng, Irene |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 4, p. 327-348
|
Subject: | Innovation | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management |
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