An integrative typology of relational benefits and costs in social media brand pages
Georgios Tsimonis, Sergios Dimitriadis, Suha Omar
| Year of publication: |
2020
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|---|---|
| Authors: | Tsimonis, Georgios ; Dimitriadis, Sergios ; Omar, Suha |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 2, p. 216-233
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| Subject: | consumer-brand relationships | relational benefits | relational costs | social media | social media brand pages | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318822270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214136