An interdisciplinary method for brand association research
Year of publication: |
2014
|
---|---|
Authors: | Ranfagni, Silvia ; Guercini, Simone ; Crawford Camiciottoli, Belinda |
Other Persons: | Simone Guercini, Professor (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 52.2014, 4, p. 724-736
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Text mining | Online communities | Brand associations | Digital ethnography | Qualitative-quantitative approach |
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An interdisciplinary method for brand association research
Ranfagni, Silvia, (2014)
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Exploring brand associations : an innovative methodological approach
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Exploring brand associations: an innovative methodological approach
Crawford Camiciottoli, Belinda, (2014)
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An interdisciplinary method for brand association research
Ranfagni, Silvia, (2014)
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford, (2014)
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Exploring brand associations: an innovative methodological approach
Crawford Camiciottoli, Belinda, (2014)
- More ...