An International Comparison of Environmental Advertising: Substantive versus Associative Claims
| Year of publication: |
1996
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|---|---|
| Authors: | Carlson, Les ; Grove, Stephen J. ; Kangun, Norman ; Polonsky, Michael J. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 16.1996, 2, p. 57-68
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