An internationalization theory rationale for MNE regional strategy
Year of publication: |
2012
|
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Authors: | Verbeke, Alain ; Kano, Liena |
Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 20.2012, 2, p. 135-152
|
Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Globalisierung | Globalization | Theorie der Unternehmung | Theory of the firm | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage |
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