An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Year of publication: |
2015
|
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Authors: | Voleti, Sudhir ; Kopalle, Praveen K. ; Ghosh, Pulak |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 11, p. 2720-2738
|
Subject: | competition | nested Dirchlet process | brand-SKU clustering | product similarity | spatial models | Markenartikel | Brand | Wettbewerb | Competition | Theorie | Theory | Produktivität | Productivity | Regionales Cluster | Regional cluster | Markenführung | Brand management | Markenimage | Brand image |
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