An Interview with Carlos Illa, Sponsorship Director, Telefonica, SA
Year of publication: |
2001
|
---|---|
Authors: | Campos, Carlos |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 3.2001, 1, p. 18-28
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | sponsorship | transnational marketing | decision making | evaluation |
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