An introduction to branding and marketing communication management
ed. by Kojo Yankah ...
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Other Persons: | Yankah, Kojo (contributor) |
| Publisher: |
New Dehli : Manak [u.a.] |
| Subject: | Marketingmanagement | Kommunikation | Markenpolitik | Einführung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 361 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-7827-153-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927971