An introduction to international marketing : a guide to going global
Keith Lewis ; Matthew Housden
| Alternative title: | International marketing |
|---|---|
| Year of publication: |
2003 ; 1. Indian ed.
|
| Authors: | Lewis, Keith ; Housden, Matthew |
| Publisher: |
New Delhi : Kogan Page |
| Subject: | Internationales Management | Internationales Marketing | Produktpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 186 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [177] - 180 |
| ISBN: | 81-242-0297-4 |
| Classification: | Marketing ; Unternehmensführung ; Konjunktur |
| Source: |
Persistent link: https://www.econbiz.de/10004895201