An introduction to social media marketing
Alan Charlesworth
| Year of publication: |
2015 ; First edition.
|
|---|---|
| Authors: | Charlesworth, Alan |
| Publisher: |
New York : Routledge, |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing |
| Description of contents: |
Part I. Strategic social media marketing -- Part II. Operational social media marketing.
|
Online Resource
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-135-00615-0 ; 978-1-135-00613-6 ; 978-1-135-00614-3 ; 978-0-415-85616-4 ; 978-0-415-85617-1 |
| Other identifiers: | 10.4324/9780203727836 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183596